2025.07.21 | Corporate News

We’re thrilled to share that SmartRetail, together with IPSOS, has successfully completed an innovative AI Audience Measurement pilot study at Causeway Bay, Hong Kong.

Using advanced AI analytics, this project redefines out-of-home (OOH) advertising by delivering real-time insights into footfall, demographics, and engagement. Conducted on vibrant Hennessy Road, our AI-driven solution eliminates the limitations of manual audits, offering precise, privacy-first data collection.

Audited by IPSOS, a trusted global research leader, the pilot delivered outstanding results: accurate audience movement tracking, reliable gender predictions, and age estimations with a 4.5-year Mean Absolute Error. This partnership combines our cutting-edge technology with IPSOS’s expertise to empower brands with actionable insights.

“Our AI solution is reshaping how brands measure advertising impact,” said Adam So, Founder and CEO of SmartRetail. Annie Chan, Managing Director Hong Kong at IPSOS, noted, “This pilot sets a new standard for data-driven advertising.”

We’re excited to scale this innovation across Asia, starting with Singapore, Malaysia, and Indonesia, cementing Hong Kong’s role as an advertising innovation hub.

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