SmartRetail Partners with MINISTOP: Enhancing Retail Experience
2024.12.11 | Corporate News
SmartRetail is proud to announce a groundbreaking milestone in its journey to transform the retail industry. Through the deployment of its cutting-edge “Engagement Out-of-home” (EOOH) platform across all MINISTOP stores in Japan, the company is setting new benchmarks for consumer engagement and data-driven retail experiences. This achievement has been made possible through collaboration with our esteemed partner, LMI.
The deployment spans an impressive network of over 4,500 touchpoints, encompassing 3,400+ screens in 1,400 MINISTOP stores and 1,150+ MINISTOP pocket in-office kiosks. These touchpoints include high-traffic locations in Tokyo’s central business districts such as Ginza and Marunouchi, ensuring maximum visibility and impact.
A Strategic Leap Forward for Retail Innovation
This partnership is more than just a technological rollout—it represents a transformative step in the retail sector. The EOOH platform enables MINISTOP to deliver targeted in-store incentives, enhancing customer engagement with advertised brands. Advertisers gain access to actionable consumer insights, empowering them to optimize their strategies. At the same time, customers enjoy personalized rewards for their interactions, creating a seamless and rewarding shopping experience.
By fostering this synergy between brands, retailers, and consumers, SmartRetail is driving a win-win-win scenario that elevates the value chain for all stakeholders.
Paving the Way for Personalized Retail Experiences
This extensive deployment marks the beginning of a rapidly expanding SmartRetail platform. As we continue to grow, our vision remains focused on leveraging data-driven insights to create personalized retail experiences that resonate with consumers. With this collaboration, we are not only enhancing the shopping journey but also setting the stage for a future where technology and consumer needs align seamlessly.
For additional details about this landmark achievement, please refer to the official press release (available in Japanese): Press Release
SmartRetail remains committed to innovation and excellence as we redefine the possibilities of retail engagement in Japan and beyond.
