News Archive - SmartRetail

SmartRetail and IPSOS Transform Outdoor Advertising with AI-Powered Pilot in Causeway Bay

2025.07.21 | Corporate News We’re thrilled to share that SmartRetail, together with IPSOS, has successfully completed an innovative AI Audience Measurement pilot study at Causeway Bay, Hong Kong. Using advanced AI analytics, this project redefines out-of-home (OOH) advertising by delivering real-time insights into footfall, demographics, and engagement. Conducted on vibrant Hennessy Road, our AI-driven solution eliminates the limitations of manual audits, offering precise, privacy-first data collection. Audited by IPSOS, a trusted global research leader, the pilot delivered outstanding results: accurate audience movement tracking, reliable gender predictions, and age estimations with a 4.5-year Mean Absolute Error. This partnership combines our cutting-edge…

KMP Makes Investment In Digital Out Of Home Platform, SmartRetail

2024.02.27 | Press & Media We are thrilled to announce that SmartRetail has received a strategic investment from Kumpulan Modal Perdana (KMP), a government-owned, tech-focused venture capital firm. This partnership marks a significant milestone for SmartRetail as we continue to lead in computer vision AI profiling solutions and consumer engagement advertising technologies. This investment will enable SmartRetail to further enhance its innovative Digital Out-Of-Home (DOOH) platform, delivering cutting-edge solutions for businesses and consumers alike. With KMP's support, we aim to expand our reach and accelerate the adoption of AI-driven advertising technologies across various industries. The announcement has garnered extensive media…

Revolutionizing Audience Measurement with SmartRetail at MarketingPulse 2025

2025.03.26 | Event Highlight At the highly anticipated MarketingPulse 2025, SmartRetail showcased its groundbreaking advancements in audience measurement, redefining how businesses understand and engage with their customers. In an era where personalization drives consumer loyalty, SmartRetail is empowering marketers to create campaigns with unmatched precision, turning marketing impossibilities into tangible realities. The Challenge of Traditional Audience Measurement Conventional methods of audience measurement often fall short, leaving marketers with fragmented insights and limited accuracy. This gap can hinder the ability to craft personalized strategies that resonate with target audiences. SmartRetail is changing the narrative by offering tools that provide deep, actionable…

SmartRetail Shines at AFF2025: Pioneering the Future of Retail Innovation

2025.01.20 | Event Highlight SmartRetail proudly participated in the Asian Financial Forum 2025 (AFF2025), an event organized by the Hong Kong Trade Development Council and HKSTP - Hong Kong Science and Technology Parks Corporation. As a member company of HKSTP, we were honored to showcase our innovative solutions at this globally renowned forum, which serves as a hub for financial leaders, investors, and industry pioneers. Our cutting-edge AI Computer Vision and Reward Engagement solutions garnered significant attention, highlighting our commitment to revolutionizing the retail landscape. The event provided a unique platform to demonstrate how our technologies are driving smarter, more…

SmartRetail Showcases AI-Powered Retail Solutions at “Think Business, Think Hong Kong”

2025.01.15 | Corporate News SmartRetail recently had the honor of participating in the "Think Business, Think Hong Kong" event held in Jakarta, Indonesia. Organized by the Hong Kong Trade Development Council (HKTDC), this prestigious gathering provided an invaluable platform to connect with industry leaders, investors, and potential collaborators, all while showcasing cutting-edge advancements in retail technology. At the event, SmartRetail introduced its groundbreaking AI Computer Vision solution, designed to empower retailers with unparalleled insights into customer behavior. This innovative technology goes beyond analyzing in-store interactions; it opens the door to robust AdTech capabilities. Retailers can now create highly personalized marketing…

SmartRetail Partners with MINISTOP: Enhancing Retail Experience

2024.12.11 | Corporate News SmartRetail is proud to announce a groundbreaking milestone in its journey to transform the retail industry. Through the deployment of its cutting-edge "Engagement Out-of-home" (EOOH) platform across all MINISTOP stores in Japan, the company is setting new benchmarks for consumer engagement and data-driven retail experiences. This achievement has been made possible through collaboration with our esteemed partner, LMI. The deployment spans an impressive network of over 4,500 touchpoints, encompassing 3,400+ screens in 1,400 MINISTOP stores and 1,150+ MINISTOP pocket in-office kiosks. These touchpoints include high-traffic locations in Tokyo’s central business districts such as Ginza and Marunouchi,…

Celebrating the Grand Opening of the Hong Kong Coca-Cola Museum

2024.10.14 | Corporate News We are thrilled to extend our congratulations to the Hong Kong Coca-Cola Museum on its momentous grand opening! This exciting milestone marks a new chapter in celebrating the rich history and heritage of one of the world’s most iconic brands. As a strategic partner of Swire Coca-Cola, SmartRetail was honored to be invited to visit this extraordinary museum. The experience was nothing short of remarkable, offering visitors an opportunity to immerse themselves in Coca-Cola’s fascinating journey through time. From innovative exhibits to captivating stories, the museum delivers an engaging and inspiring showcase of Coca-Cola’s legacy. Our…

SmartRetail’s Success at IABHK C24: Empowering Retail Media

2024.09.27 | Event Highlight We are thrilled to share the highlights of our participation in the IABHK C24 event, where SmartRetail proudly showcased its cutting-edge solutions at the SmartRetail booth. With the theme “Empowering Retail Media with Visionary Insight, Measurement, and Reward Engagement,” we captivated audiences and strengthened connections with industry leaders and partners. The event was a remarkable platform to demonstrate how our innovative approach is transforming the retail media landscape. From driving impactful customer experiences to delivering measurable results, our vision continues to inspire and empower businesses in this dynamic space. A heartfelt thank you goes out to…

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