Revolutionizing Retail with Reward-Based Engagement in Japan

Discover how MINISTOP, Japan's 4th largest convenience store chain, is revolutionizing retail with innovative reward-based engagement solution.

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Extensive Retail Network
1400
Stores Across Japan
Screens
3400+
Screens
Office Kiosks
1150+
Office Kiosks at Tokyo CBD

About Client


MINISTOP, the 4th largest convenience store chain in Japan, is transforming the retail landscape with a cutting-edge reward-based retail media solution.

This initiative creates an "Engagement Out-of-Home" (EOOH) platform, enabling high-value advertising actions and enhancing the overall customer experience.

How we drive engagement

1

Targeted High-Value Audience Connection

Facilitating valuable advertising actions unattainable by other offline platforms to effectively connect advertisers with their audience.

Advertising Action:

  • Account Registration
  • Survey
  • Reserve Appointment
  • App Download
A person holding a smartphone displaying a loyalty app interface, showcasing advertisement.
A person using a mobile phone to make a payment at convenience store

2

Instant Consumer Rewards

Providing immediate incentives for consumer data and actions, driving significantly higher conversion rates compared to traditional methods.

Incentive:

  • Instant on-site coupon upon action completion

Targeted Advertising

Diners Club SBI Securities Vandle Card Disney+ Rakuten Music U-NEXT Tiktok Lite AirTrip Speakbuddy Finess

Transformative Results for All Stakeholders

New Revenue Streams
New Revenue Streams

Integrating advertising within the retail environment creates additional income while enhancing customer value.

Sales Growth
Sales Growth

Targeted advertising and rewards drive increased product sales.

Increased Foot Traffic
Increased Foot Traffic

Engaging promotions and valuable rewards attract more customers to stores.

Enhanced Shopping Experience
Enhanced Shopping Experience

Interactive and rewarding experiences elevate customer satisfaction.

Stronger Customer Loyalty
Stronger Customer Loyalty

The reward system fosters repeat visits and deeper brand loyalty.

Improved Advertising Effectiveness
Improved Advertising Effectiveness

Actionable consumer behavior data enables advertisers to optimize strategies and boost ROI.

Ready to transform your business with innovative engagement solutions?

Contact us to discover how we can elevate your business.

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